SoundCast wasn't built in a vacuum. It was built by a broadcasting veteran who has been inside FM stations, behind mixing consoles and at the controls of a live stream — and who got tired of the software never quite measuring up.
The internet radio industry is full of software that is either too basic to trust with a real broadcast, or priced as if you're running a national network. SoundCast exists to close that gap.
We built SoundCast to be the encoder we always wanted — one that handles every format, applies real broadcast processing, connects to any Icecast or SHOUTcast server, and gets out of your way. Professional grade from the first launch, free to start.
SoundCast is not backed by a venture firm. It's an independent product built with decades of real broadcasting knowledge — and that's exactly why it works the way broadcasters actually need it to.
My relationship with radio started in Lebanon in the early 1980s — long before streaming was a concept anyone had imagined. As a teenager I was already fascinated by how FM stations worked, spending time in studios and learning the craft from the inside. By the late 1990s, before I moved to Australia, I was working professionally in the industry, helping establish FM radio stations from the ground up: designing studios, installing FM transmitters, erecting towers, wiring mixing desks. I didn't just use radio equipment — I built it.
That career took me to Australia, where I managed a commercial radio station and eventually owned one for four years. Running a station gave me a different kind of education — the business side of broadcasting, the pressure of keeping a signal on air 24 hours a day, and the constant frustration of software that promised more than it delivered.
I eventually moved to Canada and returned to my other lifelong passion: information technology. I've worked as a Linux system administrator and web developer for decades, and I've run my own company since the late 1990s. But broadcasting never left my blood.
When internet radio became mainstream, I looked at what was available — the encoders, the streaming clients, the broadcast tools — and I kept seeing the same problems. Software that was clunky to configure, missing features that any serious broadcaster would expect, or priced at enterprise levels for what should be a straightforward tool. I knew I could do better. I knew exactly what was missing because I had spent a lifetime inside the industry that needed it.
SoundCast is the result of that frustration — and that experience. Every feature was chosen because I know what broadcasters actually need. Every design decision was made by someone who has sat in a studio, watched a signal go live, and understood what it means to be on air.
A free version that is genuinely free — forever. A Pro version priced fairly for independent broadcasters, not enterprise budgets. No subscriptions, no tricks.
Every feature exists because a real broadcaster needs it. Not to inflate a spec sheet. SoundCast is designed by someone who has been on air — and knows what on air demands.
When you have a problem, you're talking to the person who built it. Not a support bot, not a tier-one script. Someone who understands your setup as a broadcaster.
Start with the Free edition — no card, no expiry. Upgrade to Pro when you're ready for the full studio.